Highlight Words & Phrases in Description

The faster you can read through a listing description, the faster you can move on to purchasing an item.

However, many descriptions can be complex or have long unformatted paragraphs and can take up the longest portion of a buyers time.

In addition, scammers and un-sophisticated sellers might bury key item/condition information deep within the listing description.

Highlighting words and phrases will help you more quickly read through the listing description with speed and accuracy.

Setup #

Home > Description > Highlight Words

You will have 3 groups of highlighting.

Enter in words or phrases for each group and assign a color

Example Used: #

Buying unlocked iphones only.

Group 1 – Carrier Info #

To identify carrier because sometimes sellers might select title “Verizon Unlocked” but is really still locked, on a different carrier or only available for pre-paid.

In this group I would include all keywords that might help identify carrier specific info or activation issues and highlight these blue.

tmobile
t-mobile
att
at&t
unlocked
factory
sprint
verizon
contract
prepaid
esn
imei
locked
icloud
activation

Group 2 – Damage #

Next group would include words/phrases related to issues with the phone when the item is listed as “Like New” condition etc. Anything related to water, damage, cracks etc and highlight these red.

dent
crack
water
button
volume
damage
scratch
battery
cuts off
power
repair
as-is
as is 
asis

Group 3 – Negative Words / Other Items #

Other negative words that might surround other key info and highlight it grey

bad
not
issue
working
box only
charger
case
accessory
accessories
no

This is what you would see without use of highlight

This is what you would see with highlighting.

• Best to continuously update.
• Helps scan through listing rather than reading it word for word.
• Applies instantly to already found results.